A greener future for food and farming
We’re climate practitioners delivering measurable impact across agricultural supply chains — from farmer to producer to end consumer. Our focus is where agriculture intersects with emerging markets, climate innovation and scalable carbon solutions.
Our services
Carbon Footprint & Net Zero Roadmaps
Know your emissions. Plot your path. Lead with confidence
Understanding your emissions is the first step toward action. We provide data-led carbon assessments and develop realistic net zero strategies that bring your stakeholders along the journey.
Services include:
- Scope 1, 2 & 3 GHG audits
- Carbon baseline and hotspot mapping
- Net zero target setting (SBTi-aligned if needed)
- Employee engagement and climate literacy workshops
- Support with disclosure (e.g., CDP, TCFD)
Climate Grant Applications
Deliver impact. Secure funding. Support communities
With a focus on climate-smart agriculture, we build multinational consortia bringing together knowledge and solutions from different countries creating sustainable supply chains.
Services include:
- Identifying relevant funding opportunities
- Consortium development and stakeholder alignment
- Bid writing and submission
- Project leadership and reporting
- Experience with Innovate UK
Carbon Insetting and Offsetting
From Carbon Projects to Sustainable, Community-Led Ventures
Develop high-integrity carbon projects that deliver real environmental and social value with a focus on agricultural systems and emerging markets.
Services include:
- Nature and Technology projects
- Project scoping, carbon methodology and PDD writing
- Monitoring, Reporting & Verification (MRV) frameworks
- Matching with credible in-country partners
- Storytelling and impact reporting for stakeholders
Brand & Communications
New messaging for a new world
We create brand strategies that cut through complexity, avoid greenwashing, and build trust with your audience in a climate-aware marketplace.
Services include:
- Brand identity and repositioning
- Messaging for sustainability and climate leadership
- Visual storytelling and brand assets
- Climate communications and PR
- Greenwashing checks and guidance
Meet the team
We are a cross-disciplinary group of professionals with backgrounds in decarbonisation, agriculture, technology, brand and communications, united by a shared belief in practical climate action.
Luke Murrell
Luke is an agritech project developer specialising in building consortia and leading grant applications with a strong focus on commercial outcomes and climate impact. He bridges science, technology and business to drive sustainability, climate adaptation and carbon reduction.
With an engineering background and 30 years of experience commercialising wireless and sensor technologies, Luke is currently leading two Innovate UK-funded projects in Ghana, focused on AI-driven crop surveillance and low-carbon seed storage solutions.
Tom Gibson
Tom is a seasoned sustainability consultant with expertise in decarbonisation, carbon accounting and energy transition. He holds an MBA from the University of Oxford and a Master of Energy Systems from the University of Melbourne. Tom has extensive experience developing and implementing sustainability reporting frameworks.
With deep knowledge of carbon markets, he has led projects that integrate carbon considerations into broader sustainability strategies, establishing him as a leading authority in sustainability reporting.
Maxwell Harrison
Maxwell is a brand designer with a wealth of experience working with award-winning studios and organisations large and small, across a range of industries. He’s helped organisations like United Nations Environmental Programme, Nike Foundation, Wellcome Trust and Gates Foundation.
He loves helping brands define their purpose and express their true personality. Especially when that purpose makes the world a better place, and when that personality has a bold, brave and independent spirit.
Recent work
Innovate UK Climate Smart Agriculture
Building and funding a cross-border climate innovation consortium.
CASE STUDY CLICK HERE
Agroforestry in Ghana
Carbon credits, climate resilience and rural livelihoods.
Case study coming soon
Marketing Agency Emissions Assessment
Helping Microsoft suppliers meet sustainability compliance.
Case study coming soon